 Icons of popular social media sites Social media that uses fun and often offbeat methods, as well as quick, clear language invites more users to participate in their campaigns. Heike Young of exacttarget.com communicates the importance of using creative and novel methods to create a true client experience where target consumers can actually participate with the brand in some way. Potential customers may engage with interactive messages and become intimately familiar with the brand. Quick, easy to understand language creates a call to action for potential target customers. The 30 Most Brilliant Social Media Campaigns of 2014 (So Far) In 2014, social media campaigns seem to have hit their stride. With so many channels available for brands, from the obvious Facebook and Twitter to the more niche-serving Pinterest and LinkedIn, we're seeing brands do some special things. Take a look at this list of the best campaigns so far this year, organized by channel, and consider what you can learn from the innovative companies behind these initiatives. |
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