This article, written by Waccara Yeomans from convinceandconvert.com reminds us of the “human factor” that is kept at the forefront of creative development to ensure successful reach of the message to the intended target audience. There are mere seconds to capture a viewer’s attention and pull them in to spending a bit more time scrutinizing and evaluating the message and determining it’s applicability to their own needs and wants. The messages employed in the product advertising focus on relaying the benefits of the product, ideally to a target who is already interested in the product, so the message does not offend and appear to “push” the target, but rather, the target makes the choice of pulling the information because it is applicable to their needs. The article demonstrates the necessity of applying creative communication to initially capture the viewer’s interest and relevant content that keeps the viewer engaged, regardless of the medium used.
Convince and Convert- Three Trends in Digital Marketing
Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative.
They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun. At every moment, any one person is taking in several bits of information and having to assess where they should pay attention. As a marketer, it becomes challenging to break through, make an impact, resonate, and inspire a customer to give you their attention.
Every year, Oracle-Responsys searches high and low to assemble the best of the best in digital marketing creative examples that stand out from the pack in our “Look Book.”
This year, our criteria focused around innovative execution, smart content, and mobile-awareness. We looked at brand communications that spanned email, mobile, social, display, and the web and collected the designs that we believe embody the highest standard of creative excellence.
Across all 20 examples, we saw the lines blur between creative, marketing, and content.
For example, some brands are using blog content to sell consumer products, while others are taking advantage of having a captive mobile audience to promote their app. The rules for using design to engage your customers are changing fast, so we pulled out three trends that smart marketers are embracing today:
Read more about these trends: http://www.convinceandconvert.com/content-marketing/3-trends-in-digital-marketing-creative/
Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative.
They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun. At every moment, any one person is taking in several bits of information and having to assess where they should pay attention. As a marketer, it becomes challenging to break through, make an impact, resonate, and inspire a customer to give you their attention.
Every year, Oracle-Responsys searches high and low to assemble the best of the best in digital marketing creative examples that stand out from the pack in our “Look Book.”
This year, our criteria focused around innovative execution, smart content, and mobile-awareness. We looked at brand communications that spanned email, mobile, social, display, and the web and collected the designs that we believe embody the highest standard of creative excellence.
Across all 20 examples, we saw the lines blur between creative, marketing, and content.
For example, some brands are using blog content to sell consumer products, while others are taking advantage of having a captive mobile audience to promote their app. The rules for using design to engage your customers are changing fast, so we pulled out three trends that smart marketers are embracing today:
Read more about these trends: http://www.convinceandconvert.com/content-marketing/3-trends-in-digital-marketing-creative/
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