With so much change taking place with technology and its application for business and marketing, it's nice to have a handle on what new resources are coming up or what methods appear to be the most effective in the present. Dave Chaffey of SmartInsights.com presents an excellent rundown of what current methods are capturing more target audience attention and where digital marketing is headed in 2014 and beyond.
From Marketing Trends for 2014 and into 2015
Each year, I review the latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses. In 2013 we reviewed top-level digital marketing trends, asking which trends will give the greatest commercial benefits, this year I drill down to the next level to give more specific practical recommendations to increase effectiveness.
Read More about the Trends: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2014/
Each year, I review the latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses. In 2013 we reviewed top-level digital marketing trends, asking which trends will give the greatest commercial benefits, this year I drill down to the next level to give more specific practical recommendations to increase effectiveness.
Read More about the Trends: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2014/