My forte is building new businesses, launching new products, and scaling ideas...
I have been able to come into very diverse companies ranging in size from $2M to over $25M and make a difference, improving profit and cost performance four-fold.
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My experience has spanned business development strategy, brand management, and cross-platform marketing for industries such as tech, digital media, entertainment and video gaming.
As an executive and entrepreneur, I provide direction of agile marketing strategy and structure for teams to grow online business, introduce new products and brands, create intellectual property and enter new markets. In addition, my expertise with engaging executive key decision-makers and stakeholders across complex cross-functional organizations while converging diverse interests enables aligned execution of marketing and sales strategy, creating a solid value proposition for continuous business growth. I am energized by the challenge of coming into a new business, whether a new division or a new company, large or small, and quickly assessing the situation and developing a road map of what needs to be done. Whether it is to ramp up business performance and profit to the next level or to change course, it requires assimilating information quickly, diagnosing problems and putting together plans. I have experience with businesses that include insurance, commercial printing, academic publishing, medical products, retail home-building products, video game development, multichannel marketing, digital marketing, web-site development and custom programming. |