The profile of the new marketer is highly versatile: possessing 1) the traditional communication, brand, PR skill set, 2) the data, technical, analytical mind of a scientist, 3) the business acumen of a business strategist and 4) The ability to create appropriate and appealing content and messaging to the target audience.
Demand Generation • Integrated Marketing • Field Sales
Demand Generation focuses on creating awareness, educating the customer, and establishing the organization as a trusted expert and partner. Lead Generation focuses on automating, scaling and driving top of the line growth.
My methodology for creating a well-executed marketing plan that is targeted at prospective customers to generate demand for products and services:
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Digital Marketing Strategy
Marketing has drastically changed in the last decade with the emergence and proliferation of new digital channels. Prospects can easily access more digital information earlier in their purchasing process.
Digital marketing channels are among the most cost effective and have shifted the balance of power from marketers to prospects.
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Product & Brand Marketing
Product Marketing is about matching product capabilities to customer needs. Branding is about giving your products a personality that meets the emotional needs of your audience.
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