Regardless of the size of a business, creating great marketing content is paramount for its success. Staying up to date with the latest trends and tools can make any marketer more knowledgeable and successful. Surprisingly, about 1/3 of content marketers actually have a written strategy for their campaign. Being unaware of new developments in digital content marketing and lacking a thoughtful, documented strategy can spell disaster for a company and the product(s) they are trying to sell. As Ann Handley of Entrepreneur reports, the best strategies don't have to be reinvented to be effective for your company.
Content Marketing Strategies You Can Steal
What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is driving real results.
So what does that look like? What might great content marketers know that you don’t? And more important: What can you steal from them in order to replicate their successes at your own company?
MarketingProfs and the Content Marketing Institute wanted to find out. On Oct. 1 we released our fifth annual study, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America,” looking at more than 5,000 marketers in 109 countries. Here are some key points that emerged.
Great content marketers have a documented strategy and follow it closely. Just 35 percent of content marketers actually have a documented strategy (48 percent say they have one, but it’s not documented), according to the study.
Read more about Ann's crafty plan for content marketing theft:
http://www.entrepreneur.com/article/239148
What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is driving real results.
So what does that look like? What might great content marketers know that you don’t? And more important: What can you steal from them in order to replicate their successes at your own company?
MarketingProfs and the Content Marketing Institute wanted to find out. On Oct. 1 we released our fifth annual study, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America,” looking at more than 5,000 marketers in 109 countries. Here are some key points that emerged.
Great content marketers have a documented strategy and follow it closely. Just 35 percent of content marketers actually have a documented strategy (48 percent say they have one, but it’s not documented), according to the study.
Read more about Ann's crafty plan for content marketing theft:
http://www.entrepreneur.com/article/239148
RSS Feed