It's interesting to learn that even as our society becomes more tech centric, the human thought process remains basically the same. Innovative marketers are always working to find a better way to understand their target consumer and a process called neuromarketing serves to define how our brains respond to marketing messages. With this in mind, it's important for digital marketers to understand how neuromarketing concepts can be applied to reach their audience most effectively. A recent article in Entrepreneur magazine by author Ann Handley does a great job of defining neuromarketing and its application for successful marketing in the future.
6 Secrets About the Human Brain That Will Make You a Better Marketer
Knowing how the mind processes information and images can help you send the right message.
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.
Researchers in a new(ish) field of study are trying to figure out how our hard-wired preferences affect the decisions we make. Neuromarketing research is “the systematic collection and interpretation of neurological and neurophysiological insights about individuals using different protocols, allowing researchers to explore nonverbal and unconscious physiological responses to various stimuli for the purposes of market research,” according to the Neuromarketing Science & Business Association.
Put simply, neuromarketing is the study of how our brains respond to marketing and how it affects our behavior—consciously or unconsciously—explains Andy Crestodina, co-founder and strategic director of Chicago web design and development agency Orbit Media Studios, who speaks and writes about the topic.
Follow this link for further reading on this fascinating topic: Neuromarketing
Researchers in a new(ish) field of study are trying to figure out how our hard-wired preferences affect the decisions we make. Neuromarketing research is “the systematic collection and interpretation of neurological and neurophysiological insights about individuals using different protocols, allowing researchers to explore nonverbal and unconscious physiological responses to various stimuli for the purposes of market research,” according to the Neuromarketing Science & Business Association.
Put simply, neuromarketing is the study of how our brains respond to marketing and how it affects our behavior—consciously or unconsciously—explains Andy Crestodina, co-founder and strategic director of Chicago web design and development agency Orbit Media Studios, who speaks and writes about the topic.
Follow this link for further reading on this fascinating topic: Neuromarketing
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