The Fascinating Psychology Behind Free-To-Play Mobile App Games
I'm not ashamed to admit yes... yes I have... bought items in free-to-play games (I've also lost money in Vegas). Trust me, I feel the appropriate amount of shame and self-loathing. But don't judge too harshly. If you haven't spent money on these games, odds are you will pretty soon.
Why? Because these innocently fun and entertaining programs are built on mountains of research of the mind's inner workings. These games know what makes us tick, and they know exactly how to get us to say yes.
Free-to-play games are now everywhere in dozens of varieties. But no matter what the flavor, they all use the same mechanisms to get us to part with money.